WARNING: Don’t Start a Photography Business Before Reading This:

A Clear Way to Start a Profitable Portrait Photography Business

(For Any Niche, City, or Experience Level)

"I was struggling to get my business off the ground. By taking John’s advice, I’ve been able to understand the critical activities that are needed to be successful. I now feel I have the knowledge and skills to take my business to the next level."
Gary Walens ★★★★★

Trustpilot · Excellent

Starting a photography business can feel tough.

The market is crowded. A good camera is easy to get.

Good photos matter, but they don't build a business on their own.

I've met talented photographers whose work is good, yet they still struggle to make ends meet.

They cut their prices to stay busy. Soon, their passion earns dimes instead of dollars.

Or worse, they give up on their dreams and go back to their day jobs.

Business skills help your talent pay off.

What Professional Photographers and Bruce Springsteen Have in Common

A photo business needs more than good photos.

The same is true for any creative person. Skill alone doesn't run a business.

Paid shoots are only one part of a portrait business.

That makes sense when you see all the work around each shoot.

Think about your favorite musician.

On tour, Bruce Springsteen does more than perform. There are sound checks, travel, and meetings too.

Photographers also handle local contacts, their online presence, and client care.

To make money from photography, you need the basics of business.

Meet Your Photography Business Coach

Our readers asked for more help with the business of photography. So I called one of the most successful photographers I know, John Glover.

John is a full-time studio headshot and portrait photographer. He also runs a personal business coaching program called Business ProKit™.

John made his share of mistakes when he started. He learned from them and found a way past them.

Now he makes his living as a photographer… and helps others do the same.

My brief was simple: "Write the guide you wish you had when you started. Help others avoid costly mistakes and find success sooner."

Profit from Portraits

A Clear Way to Start a Profitable Portrait Photography Business

This 155-page ebook walks you through the process of starting your photography business.

That includes finding your niche, creating and pricing your products and services, and marketing them locally and online.

Whether you shoot headshots, weddings, engagements, or families, the advice applies to people photography.

How do you know if you’re ready to start?

“If you've been working on your photography for a year, you're ready to begin selling. If you're waiting for the perfect time to start, you'll be waiting for a long time.”

With “Profit from Portraits”, you’ll find:

4 things every image in your portfolio should display if you want high-paying clients
Why niche selection MUST come first (and how to do it quickly)
Why you should never sell your work by the hour (and what to do instead)
How to become the number one choice in your local market (with SEO and social media)
The best way to profitably sell your services without feeling salesy
How to manage the client experience to ensure high sales, and repeat business

Our editorial team has worked with John to make the ebook clear and useful.

There’s no filler or outdated advice. You don’t need another product to use it.

The methods can fit a part-time or full-time plan.

John’s plan gives you a clear place to start.

You can read it in an afternoon and make better choices right away.

See the Offer

How to Charge Your True Value (and Attract Dream Clients)

When you’re starting, it’s hard to know what to charge. And it’s even harder to ask for it.

The ebook gives you a pricing formula for consumer and commercial work.

Use it with John's marketing advice. It can help you find clients who value your work and respect your rates.

John covers these key pricing choices:

Why you shouldn’t offer discounts to first-time customers
How to do in-person sales without feeling salesy
The best way to sell digital files without losing money

John says these methods helped him:

Make a Full-Time Living Shooting Portraits.

Worry Less About Competitors.

Get the Recognition He Deserves.

Pick the Clients He Wants to Work With.

1,113 Customers Love This Training:

"I now feel I have the knowledge and skills to take my business to the next level..."

John’s advice hits every angle of your photography business from A-Z, from a deep-dive tactical SEO analysis all the way down to building a targeted photography portfolio. One that’s designed to book more photoshoots and make money! I would recommend John’s system to photography newbies or seasoned pro’s alike.

Ryan Tiehen

Student

I wanted to take my brand to the next level but didn’t want to reinvent the wheel. John’s system made it easy with simple, clear, and actionable tasks resulting in instant results.

Jennifer Vetter

Student

I was struggling to get my business off the ground. By taking John’s advice, I’ve been able to understand the critical activities that are needed to be successful. I now feel I have the knowledge and skills to take my business to the next level.

Gary Walens

Student

3 Steps to Thrive as a Photographer

01.Find Your Profitable Niche

John helps you choose between consumer and commercial work. He helps you see where your style and skills fit best.

He also explains why you should never go broad in a large market or narrow in a small one.

This is a crucial step many photographers get wrong, and it must come first.

02.Create (And Price) Your Products

To achieve success, you have to sell products that solve problems for people.

An actor may need a headshot to land a dream role. A bride may want to feel special on her big day.

When you know what they need, you can build products and services they value.

John walks you through this. He also covers 7 pricing models for commercial and consumer clients.

He also shows you how to investigate competitors and raise your prices too.

03.Attract Clients For Free

When you’re not taking photos of clients, this is where you’ll spend most of your time.

This part covers your website and portfolio. It also shows you how to grow search traffic.

These tips can help you find leads and referrals. They can also help you build an online presence.

That covers the 3 core steps. You also get 4 bonuses.

Plus 4 Powerful Bonuses

Bonus #1Value $49

Photography Business Quick-Start Checklist

If you want to earn from photography but don't know where to start, this checklist can help.

You’ll get a printable checklist you can use right away.

It covers business setup, your portfolio, and your website. It also covers marketing and more.

It gives you a clear list for starting your photography business.

Bonus #2Value $69

107 Ways to Make More Money From Photography

I’ve sold over 1,200 copies of this ebook since it was released in 2014. And with the release of Profit From Portraits, it’s being retired.

There are over 100 ideas to earn more money from photography, laid out in a 60-page ebook.

This is the last chance to get your hands on the business ideas that launched my first business.

Bonus #3Value $99

Audio, PDF, and eReader Files

Listen to “Profit from Portraits” in the park or on a walk.

You get an audio version of the ebook too.

You also get PDF, .mobi, and .epub files for a tablet or eReader.

The ebook takes one afternoon to read. These formats make that easy.

Bonus #4Value $99

3 Bonus Chapters

As John was finishing the ebook, he felt something was missing...

He had an idea for a few vitally important chapters that didn’t quite fit into the original outline.

So, he pitched them to me, and I loved them.

They’re incredibly valuable for anyone who’s starting a business in a creative field:

Surviving Change: Micro and Macro Market Fluctuations
The Business Mindset, Mental Conditioning and Goal Setting
Top 5 Reasons Why Photography Businesses Fail

90-Day Risk-Free Trial

Try It. Love It. Or Get Your Money Back — Twice.

Our 250,000+ customers love our courses, and we're confident you will too. That's why every purchase is backed by two industry-leading guarantees.

01

Don't Love It? Full Refund.

If you don't think Profit from Portraits is the best money you've spent on photography, just send us an email within 90 days.

A full refund — no questions asked.

02

Did the Work, Didn't Get Results? Double Refund.

If you do what's recommended in the course and your results aren't great, we'll go further. All we ask is an honest effort.

We'll refund double your money.

"I'd rather pay you back twice than have you walk away unhappy. That's how confident I am in John's work."

— Josh Dunlop, Founder of Expert Photography

Here's the Amazing Deal We've Put Together

John and the ExpertPhotography team made this clear guide to the business of photography.

The core ebook and 4 bonuses have a combined value of $702. The current price is $49.

Profit from Portraits

Launch a Highly Profitable Portrait Photography Business

The Entire Ebook Contains

Finding Your Niche
(2 Chapters)
$119.00
Creation & Pricing of Photography Products
(1 Chapter)
$69.00
Business Basics, Marketing & Sales
(2 Chapters)
$139.00
Legal Matters: Best Practices
(1 Chapter)
$59.00

Total Value $386.00

★ Bonuses Plus... You're Also Getting These Powerful Bonuses

Photography Business Quick-Start Checklist
$49.00
107 Ways to Make More Money From Photography
$69.00
Audio, PDF, and eReader Files
$99.00
3 Bonus Chapters
$99.00

Total Value $316.00

A combined value of $702.00

Save $653 on the Combined Value

$702$49

Save $653.00 before the countdown ends. Once the timer hits zero, the price returns to its full retail value.

Get Instant Access to:

Profit from Portraits

Compare-at Price: $299.00 Your Price: $49.00

Secure Checkout.

The Catch: This Price Has An Expiration Date

Here's the deal. Profit from Portraits is on sale, and the sale ends the moment the countdown hits zero…

There are no extensions. There are no second chances.

Once that timer runs out, the full retail value returns automatically. And some of the bonuses will be removed too.

If you want Profit from Portraits at this price, this is your chance to lock it in while the timer is still ticking.

And remember, you have a full 90 days to try it out.

Get it before it's gone.

The Road to Success Is Paved with Failure… Do This Instead

John wrote this ebook under my brief:

"Write the guide you wish you had when you started your photography business."

John's advice can help you avoid mistakes. It can save time and help you find success sooner.

You can work it out alone and learn from your own mistakes. Or you can use the mistakes John has already made—and the lessons he learned from them.

Without a clear path, it's easy to spend time and money on problems you did not see coming.

With John's plan in one place, you do not have to piece everything together alone.

For $49, the ebook gives you that clear business path.

John’s methods have helped other photographers. The 90-day guarantee gives you a full refund if you don't love the ebook.

Do the work and get no results? The second guarantee offers double your money back.

The choice is yours.

Yours Truly,

Josh Dunlop
Founder, Expert Photography

P.S. —

You’re getting the core ebook plus all 4 bonuses. That includes the Quick-Start Checklist and 107 Ways. You also get the audio and reader files plus 3 Bonus Chapters.

Get Instant Access to:

Profit from Portraits

Compare-at Price: $299.00 Your Price: $49.00

Secure Checkout.

Questions?

Who Is ExpertPhotography?

ExpertPhotography was founded in 2011 by Joshua Dunlop.

Since then, ExpertPhotography has grown into a photography education site. It offers courses and ebooks. You can also find cheat sheets, presets, and more.

We make photography easier to understand, so you can enjoy it as much as we do.

We've taught photography to 250,000+ students since 2011.

Photography has changed our lives, and we hope we can help it to change yours too.

How Long Is the Ebook?

155 pages. Short enough that you can read it in an afternoon.

How Good Does My Photography Have to Be to Get Started?

John covers this in the ebook under "How good is good enough?"

John says you're likely ready to sell if you've worked on your photo skills for a year.

Some photographers need more practice first. But most serious photographers can start after a year or more.

I Only Want to Work Part-Time, Is This Ebook Still Right for Me?

Yes. Many successful photographers work part-time. The business basics still apply, and you can choose how much you work or earn.

I've Already Started My Own Photography Business, Is This Ebook Right for Me?

Yes, absolutely. One single takeaway could be all it takes for you to start finding the success you're looking for.

Will You Send Me a Physical Copy of This Ebook to My Address?

No. It's a download, so it can arrive at once and stay up to date.

How Much Prior Business Knowledge Is Needed to Get Started?

None. This ebook covers the basics, so you don't need any prior business knowledge.

What's Your Refund Policy?

You can get a full refund within 90 days. We won't ask questions.